Pick Your Pepper

In the summer of 2016, Dr Pepper created 150 unique labels with everything from unicorns to bass fish to luchadors... no seriously.

To promote these new limited time labels, we created a slew of fun social content and a site with a custom GIF generator that used all of the designs from the labels themselves.

PICK YOUR PEPPER

In the Summer of 2016, Dr Pepper created 150 unique labels with the most ridiculous and random artwork - from bass fish to spaceships and absolutely everything (even if you never wanted it to be on a bottle of soda) in between. To get the world excited about these new labels, we built an equally ridiculous GIF maker and created a bunch of social content, as well.

★ Microsite: Silver Addy