Lulo is a fun and fresh skincare brand that targets Gen-Z with evidence-based formulas. The main goal for this brand was to bring that fun to the skincare category, which is oftentimes clinical and dull. But we knew we couldn’t be all fun with zero substance, so it was essential for us to present Lulo as trustworthy at the same time. With our branding and best-friend-like language, we created a personality for Lulo that truly stands out in the category.

Branding: Andrew Bui / Myself
Copywriting: Gina Roberts