FANSVILLE PIT STOP

Fansville is a fictional small town full of drama, college football, and plenty of Dr Pepper. But this town only lives in commercial breaks during football season. That is, until we created the Fansville Pit Stop: a one-day-only roadside popup in between Dallas and Oklahoma — the perfect place for football fans to stop on their drive to Dallas for the big Red River rivalry game. We teased the activation on social with a series of cryptic posts to get our fans curious and excited. That curiosity and excitement led to a massive turnout. Attendees were able to purchase limited-edition Dr Pepper merch and meet college football legend, Brian Bosworth, all while eating Dr Pepper fried pies.

Though I’m definitely not what you would consider a football fan, designing the merch for this activation was a total first down. 😉 Everything we created brought football and Dr Pepper together with a small-town gas station twist.

Creative Directors: Kyle Kelley / Andrew Harper

★ 2019 National Addy - Silver