DR PEPPER COLLEGE FOOTBALL 2017

Larry Culpepper was back in action for yet another season of College Football. It was our second year selling the Larry Culpepper costume for Halloween. It sold out in record time, and the waitlist is still growing. We rebranded the online store, and created a bunch of social content to promote it -- everything from videos to carousels to canvas experiences.

We also created a bank of Larry reaction GIFs to be used in Dr Pepper Twitter moderation and on GIPHY. Some of our GIFs had over 14M views and made it onto GIPHY's "top reaction GIFs of the day" page.

Creative Directors: Kyle Kelley / Andrew Harper