DR PEPPER COLLEGE FOOTBALL 2016

Every college football season, Larry Culpepper returns to keep the Dr Pepper tradition alive.

In 2016, we created everything from social posts to promote the Halloween costume, endless amounts of reaction GIFs to send to fans on Twitter, two Snapchat geofilters, and we even developed the very first Snapchat lens for the brand. With this lens, users were able to become the concessionaire legend himself, flip shades and all.