7UP MIXMERIZING

This campaign challenges what you think you can do with 7UP. Of course you can put it into cocktails. But what about cake? Pie? Guacamole and bacon? Oh yes, yes you can. In fact, we dare you. With a bold voice and equally bold look, we playfully encourage you to mix 7UP with all kinds of things. Visuals and sound design come together in mesmerizing ways, keeping interest and appetite appeal front and center.

The campaign features 15 second pre-roll videos, a new, graphic approach to traditional recipe videos, 6 second bumpers, and all the things social - from Snap to Stories to Pinterest.

Creative Director: Brian Linder / Copywriter: Lynn Bossange

★ 2019 Gold Dallas Addys ★ 2019 Silver District Addys