7UP MIX IT UP A LITTLE

7UP has always been great on its own, but it's also the perfect ingredient to mix into recipes. To prove 7UP's versatility and inspire people to mix it into everything from cocktails to cake, we brought in a true mixing expert: Sir Mix-A-Lot. He collaborated with mixologist Ivy Mix (dubbed "America's Top Bartender") in a series of videos for YouTube and social.

In addition, we created what felt like hundreds of recipe videos for Pinterest, and completely refreshed 7UP.com to reflect the new campaign and strategy. The addition of smart search functionality helped make it easy to find the perfect recipe for any occasion.

Creative Director: Brian Linder / Copywriter: Lynn Bossange / Strategist: Corey Austin